Most discovery happens on phones, so design for thumbs and short attention bursts. Keep headlines succinct and buttons large, with ample white space around key sections. Compress images responsibly and lazy-load nonessential assets. Test on different devices, prioritize readable fonts, and ensure the call to action appears early and often without feeling pushy or repetitive.
Use size, color, and spacing to create natural emphasis, guiding readers through a logical sequence. Break text into scannable chunks, with supportive subheads that preview value. Limit competing visuals, and let images illustrate proof or outcomes. Maintain consistent button styles and microcopy so users instantly recognize actions. Rhythm fosters comfort, and comfort encourages commitment.