Capture the problem in the client’s words, the business outcome desired, and any known constraints. Add one sentence describing success, one quantifiable measure, and who validates it. This tiny brief prevents later drifting, helps prioritize trade‑offs, and makes kickoff meetings tighter because everyone can point to a shared north star.
List the outputs you will deliver and the items you will not, plus how many iterations are included. Specify file formats, handoff folders, and ownership timing. Clear signatures or checkmarks here dramatically reduce expectation gaps, keeping collaboration friendly and grounded even when enthusiasm tempts both sides to chase extra ideas mid‑project.